What ShowSmartly adds
What Follow Up Boss AI adds to your FUB workspace
FUB is the CRM of record for the buyer side. ShowSmartly is the listing-side layer on top — automation, compliance, and analytics FUB doesn't try to solve.
Listing automation FUB doesn't ship
Follow Up Boss is a world-class buyer-lead CRM. It doesn't reply to showing requests, doesn't parse ShowingTime emails, and doesn't route multilingual inquiries. Follow Up Boss AI from ShowSmartly handles the listing side FUB was never designed for — showing replies, follow-ups, and reschedules go out in seconds, then post back to the FUB contact.
NAR compliance FUB doesn't enforce
Every reply ShowSmartly sends carries the buyer-broker compensation disclosure your MLS requires, versioned per state. FUB stores the contact and the deal; ShowSmartly makes sure the words that leave your inbox are compliant with the post-settlement rules — and keeps the audit trail.
Multi-offer analysis FUB doesn't have
When a listing gets five offers on a Sunday, FUB's pipeline view can't rank them. Drop the PDFs into ShowSmartly and get a ranked, seller-ready summary in about three minutes — price, financing strength, contingencies, escalation clauses, and net-to-seller — with the winning contact synced back to the FUB deal.
Seasonality-aware GCI forecasts
FUB's stage-based pipeline tells you what's in flight. ShowSmartly's KPI dashboards forecast GCI with seasonality baked in — so April's 14 pendings and November's 4 don't get treated the same way. Team leaders see per-agent conversion, cycle time, and forecast confidence next to the FUB pipeline they already trust.
Integration depth
Every field, in both directions
Behind the scenes, the ShowSmartly ↔ Follow Up Boss integration runs on ~10 dedicated edge functions — one per sync surface — so every change on either side propagates in seconds, not on a nightly cron.
Deals
Two-way sync between ShowSmartly listings and FUB deals — pipeline stage, price, close date, and status stay in lockstep.
Pipeline stages
Stage transitions on either side propagate — a signed offer in ShowSmartly moves the FUB deal to Under Contract without a manual click.
Appointments
Showing requests parsed by ShowSmartly appear as FUB appointments on the buyer-agent contact, with time, address, and the buyer-agent phone number attached.
Calls
Call logs written into FUB from the same buyer-agent thread ShowSmartly is replying to — one contact record, one activity stream.
Texts
SMS threads with buyer agents sync back to FUB as text activity, so the conversation history is intact whether the reply came from a person or the AI.
Notes
Every AI reply, every offer summary, every commission update writes a note to the FUB contact and the FUB deal — not a black box.
Commissions
Buyer-broker compensation updates and NAR disclosure versions write to the FUB deal's commission fields — no manual retyping when the offer changes.
Listings
MLS-sourced listings pushed into ShowSmartly for a client mirror into FUB as properties, linked to the deal and the seller contact.
Agent assignments
Team-mode assignments in ShowSmartly respect the FUB agent-of-record, so replies come from the right agent's brand and signature.
Contacts
Buyer agents ShowSmartly hasn't seen before are created as FUB contacts with the correct source tag, so nothing lives orphaned in ShowSmartly.
Under the hood: a dedicated edge function per sync surface (deals, stages, appointments, calls, texts, notes, commissions, listings, agent assignments, contacts), each with its own retry queue and audit log. When a Follow Up Boss AI integration is this deep, "does it sync X?" almost always has the same answer: yes, both ways, in seconds.
Setup
Five minutes from API key to live sync
No coding, no CSVs, no data migration. Paste your Follow Up Boss API key, map your pipeline, and the two products behave like one.
Generate your Follow Up Boss API key
In Follow Up Boss, go to Admin → API and create a new key labeled ShowSmartly. Copy it — you'll paste it once and never see it again.
Connect ShowSmartly to Follow Up Boss
In ShowSmartly, open Settings → Integrations → Follow Up Boss and paste the API key. The connection test runs immediately; expect green in under 10 seconds.
Map your pipeline stages
Match ShowSmartly's listing stages (New, Active, Under Contract, Closed) to your FUB pipeline stages. Defaults cover the standard FUB Buyer and Seller pipelines out of the box; team-mode users can map per-agent.
Install the embedded FUB widget
Add the ShowSmartly widget to your Follow Up Boss workspace so showing replies, multi-offer analysis, and commission updates live one click away from the FUB contact card — no tab-switching.
Positioning
Why we don't try to replace Follow Up Boss
The all-in-one platforms — kvCORE, Lofty, Sierra Interactive — try to be the CRM, the website, the dialer, the drip system, and the transaction manager in one product. Follow Up Boss made a different bet a decade ago: be the best pure CRM for real estate, and let the ecosystem handle the rest. That bet is why FUB is still the CRM of record for the sharpest teams in the country.
ShowSmartly's Follow Up Boss AI is built on that same philosophy from the other direction. We don't want to be your CRM. We want to be the listing-side automation layer on top of the CRM you already trust — the AI that replies to showing requests, ranks offer stacks, and forecasts GCI, then writes every result back into Follow Up Boss so nothing lives in a second silo.
The result: your team keeps the FUB workflow you already know. The parts FUB doesn't cover get covered. And if you ever leave ShowSmartly, your contacts, deals, and history stay right where they've always lived — in Follow Up Boss.
Comparison
ShowSmartly + Follow Up Boss vs. all-in-one platforms
Head-to-head with kvCORE, Lofty, and Sierra Interactive — the three platforms teams most often consider when they're weighing replacing FUB instead of extending it.
| Capability | ShowSmartly + FUB | kvCORE | Lofty | Sierra Interactive |
|---|---|---|---|---|
| Keep Follow Up Boss as your CRM | Yes — built to complement FUB | No — replaces FUB | No — replaces FUB | No — replaces FUB |
| NAR-compliant showing replies | Yes — state-versioned disclosure | Manual templates | Manual templates | Manual templates |
| Multi-offer AI ranking | Yes — PDF-in, ranked stack out | No | No | No |
| Seasonality-aware GCI forecast | Yes | Basic pipeline view | Basic pipeline view | Advanced but not seasonality-aware |
| Team KPI dashboards | Yes — per-agent conversion + cycle time | Yes | Yes | Yes |
| DISC profile analysis | Yes — buyer, seller, and team member | No | No | No |
| Embedded FUB widget | Yes | N/A | N/A | N/A |
| Price per agent / month | $10 | $500+ (team) | $500+ (team) | $500+ (team) |
Pricing reflects publicly listed team plans as of 2026. Individual seats vary.
Customer story
Early-access story, coming soon
Placeholder — the first Follow Up Boss AI customer story from the early-access cohort will land here. We won't fabricate a quote to fill this space. If you're a Follow Up Boss user testing ShowSmartly and want to share what changed, email hello@showsmartly.ai.
FAQ
Questions Follow Up Boss users ask
Does ShowSmartly require Follow Up Boss?
No. ShowSmartly is a standalone platform — showing replies, multi-offer analysis, and KPI dashboards all work without any CRM connected. But if you already run FUB, Follow Up Boss AI unlocks the two-way sync that makes it feel like one product instead of two tabs.
Will my Follow Up Boss data be safe?
Yes. ShowSmartly uses the official Follow Up Boss API with a scoped key you control and can revoke at any time. We only read and write the fields the sync needs — contacts, deals, appointments, notes, and pipeline stages — and we never export your FUB data outside your account. All traffic runs over TLS and is scoped by row-level security on our side.
Does it work with Follow Up Boss Pro and Premier?
Yes. The integration uses the standard FUB API surface, which is available on Pro and Premier plans. Team-mode features (per-agent assignments, per-agent pipeline mapping) require Premier because that's where FUB exposes the agent-of-record fields.
How does it handle commission updates?
When an offer's buyer-broker compensation changes — a new counter, a concession negotiated at inspection, a change to the disclosure form — ShowSmartly writes the update to the FUB deal's commission fields and drops a note into the deal's activity stream with the version of the NAR-compliant disclosure that was sent. No re-typing, no drift between the reply and the CRM.
Can I use ShowSmartly without Follow Up Boss?
Yes. Every ShowSmartly feature — showing replies, multi-offer analysis, KPI dashboards, DISC — works whether FUB is connected or not. Users who don't run FUB most often pair ShowSmartly with Gmail or Outlook directly, and add a CRM later.
What's the setup time?
About five minutes. Generate the FUB API key, paste it into ShowSmartly, map your pipeline stages (defaults cover the standard FUB pipelines), and install the widget. First sync typically completes in under a minute for accounts under 10,000 contacts.
How is Follow Up Boss AI different from FUB's own AI features?
FUB's built-in AI focuses on the buyer-lead nurture side — lead scoring, smart lists, and reply drafting. ShowSmartly focuses on the listing side that FUB doesn't cover: NAR-compliant showing replies, multi-offer ranking, and commission tracking. The two are complementary, not competitive.
Does it sync historical Follow Up Boss data?
Yes. On first connect, ShowSmartly backfills open deals and their contacts so the pipeline and KPI dashboards have real history to work with. Closed deals older than 24 months are skipped by default — you can widen the window in Settings if you need longer history for GCI trend analysis.
What happens if the FUB API is down?
ShowSmartly queues writes and retries with exponential backoff. Showing replies still go out on time; the FUB note and appointment write catches up as soon as the API recovers. Nothing gets lost — every queued write is visible in the sync log so you can audit exactly what happened.
Does the embedded FUB widget need a separate license?
No. The embedded Follow Up Boss widget is included in every ShowSmartly subscription at no additional cost. If your FUB workspace supports embedded apps (Pro and Premier), you can install it in a couple of clicks.
Can Follow Up Boss AI reply on my behalf without agent review?
By default, yes — showing-request replies go out automatically because they're structured, NAR-compliant, and low-risk. High-stakes activity like offer counters, commission negotiations, or fair-housing-adjacent language is drafted, not sent, and waits for agent review. You control the threshold in Settings.
How much does Follow Up Boss AI cost?
$10 per user per month, billed monthly, cancel anytime. That includes every ShowSmartly feature — showing replies, multi-offer analysis, KPI dashboards, DISC, and the full FUB integration with the embedded widget. New accounts get a 3-month free trial.