ShowingTime Alternatives: 7 Options Compared (2026)

All three are valid reasons to look around. Since Zillow acquired ShowingTime in 2021 for roughly $500 million, a wave of competitors has matured — some MLS-owned, some lockbox-integrated, some built for rentals, and some that take an entirely different approach by automating what happens around the showing rather than the booking itself.

This guide compares 7 ShowingTime alternatives across pricing, core features, and best-fit use cases — including our own product, ShowSmartly, which we'll be upfront about: it is not a scheduling replacement, and we'll explain exactly where it fits (and where it doesn't).

Why agents look for ShowingTime alternatives

ShowingTime is still the default in most U.S. markets, usually bundled free with your MLS subscription, with a paid Appointment Center upgrade for live call answering. It works. But four complaints come up repeatedly:

• The Zillow ownership question. Many listing agents are uncomfortable with showing activity data living inside a company they compete with for buyer attention. Zillow has stated ShowingTime's privacy policy remains unchanged, but the perception issue hasn't gone away — and in the years since, a number of MLSs have adopted alternative showing platforms.
• MLS platform switches. MLS-owned options like Aligned Showings and brokerage-driven adoption of BrokerBay mean many agents now juggle two or three showing systems depending on who holds the listing.
• Dated interface. Agents who've used BrokerBay's modern UI often describe going back to ShowingTime as a step backward.
• The work around the showing. Scheduling is solved. What still eats hours is everything surrounding it — replying to showing requests, sending commission disclosures, chasing feedback, and analyzing the offers that showings generate. Traditional showing platforms don't touch that.

Keep that last point in mind, because the best answer for many teams isn't replacing ShowingTime — it's adding automation on top of whatever scheduler your market uses.

ShowingTime alternatives at a glance

Pricing reflects publicly listed rates as of June 2026, is subject to change, and may vary by market, MLS, or plan. Confirm current rates with each vendor before purchasing.

The 7 best ShowingTime alternatives in 2026

1. BrokerBay — best modern interface

BrokerBay is the alternative most agents mean when they say they want "ShowingTime, but nicer." Acquired by Carrier Global — Supra's parent company — in 2021 and rolled out across a growing list of MLSs and brokerages, it offers showing scheduling, live brokerage dashboards, offer registration, and client communication in a noticeably faster, cleaner interface.

Strengths: Modern UX agents consistently praise; embedded directly in MLS dashboards (no separate login); strong brokerage-level analytics; pairs naturally with Supra lockboxes under shared ownership.

Limitations: In some markets agents report relying on text/email notifications rather than a dedicated app experience; availability depends on whether your MLS or brokerage has adopted it. In mixed markets, buyer agents end up running BrokerBay and ShowingTime side by side.

Pricing: Typically free to agents through participating MLSs and brokerages.

2. Aligned Showings — best for data ownership

Aligned Showings is built by MLS Aligned, a collective owned by the MLSs themselves. That's its core pitch: your showing data stays with your MLS, not with a portal company. It covers scheduling, messaging, and feedback, and is offered free to subscribers in participating markets — several of which made it the default showing platform.

Strengths: MLS ownership answers the Zillow data concern directly; free in participating markets; default status means high adoption where available.

Limitations: Only available where your MLS participates. Listings run on either Aligned Showings or ShowingTime — not both — so cross-market agents still juggle systems.

Pricing: Complimentary with MLS subscription in participating markets.

3. SentriKey Showing Service — best for SentriLock lockbox users

If your association already issues SentriLock lockboxes, SentriKey Showing Service is the path of least resistance. Since late 2023, the Basic tier has been included free for all lockbox customers, putting scheduling, feedback, and client management inside the same app agents already use to open the box. Paid tiers add an office dashboard, a concierge call center (the closest analog to ShowingTime's Appointment Center), and SAM, an AI assistant.

Strengths: One app for scheduling and property access; free Basic tier; NAR-affiliated vendor with deep association relationships.

Limitations: Only compelling if your market uses SentriLock hardware; higher tiers depend on what your association subscribes to.

Pricing: Basic free for lockbox customers; Pro, Office, and Concierge tiers vary by association.

4. Showingly — best mobile-first option

Showingly, founded in 2018, is a showing platform built around the agent's phone. Buyers can request tours, agents confirm and manage showings in-app, and GPS check-ins plus instant attendee insights give listing agents real-time visibility into who's actually at the property.

Strengths: Strong mobile experience; GPS-verified showings; useful buyer-facing scheduling.

Limitations: Smaller footprint than MLS-backed rivals; adoption varies heavily by market, and a scheduler only works if both sides of the transaction use it.

Pricing: Varies by market and plan — check current rates on their site.

5. ShowMojo — best for property managers

ShowMojo is a different animal: it's built for rental showings, not resale. It automates the entire leasing funnel — listing syndication, prospect screening questions, self-scheduling, and self-showings via smart lock and lockbox integrations, with virtual tour and video call support layered in.

Strengths: Deep self-showing automation; per-unit pricing scales with portfolios; two-way texting and listing-level tracking numbers on higher plans.

Limitations: Not designed for MLS resale workflows — if you're a listing agent on the sale side, this isn't your tool.

Pricing: Pro from ~$1.43/unit/mo, Ultra from ~$2.97/unit/mo; single-family and mid-size multifamily plans from about $69/month.

6. Tenant Turner — best value for small rental portfolios

Tenant Turner covers similar ground to ShowMojo — automated lead answering, pre-screening, and self-showings for rentals — at one of the simplest price points in the category: $1 per unit per month with a $50 monthly minimum (less if accessed through Buildium).

Strengths: Transparent, cheap per-unit pricing; solid pre-screening that filters unqualified leads before anyone touches a key.

Limitations: Rental-only, like ShowMojo; the $50 minimum means very small landlords pay the same as a 50-unit operator.

Pricing: $1/unit/mo, $50 minimum.

7. ShowSmartly — best for automating what happens around showings

Full disclosure: ShowSmartly is our product, so read this section knowing that — and knowing we'll be straight about what it doesn't do.

ShowSmartly does not schedule showings, and it isn't trying to. If your only problem is booking appointments, one of the six tools above (or ShowingTime itself) solves it. ShowSmartly is for the work that scheduling tools leave behind:

• Automated showing replies with NAR-compliant disclosure. Connect Gmail or Outlook, and ShowSmartly detects incoming showing requests — including ShowingTime notification emails — and replies from your own mailbox with the correct state commission disclosure attached and audit-logged. Most agents see their first auto-reply within 90 minutes of connecting.
• Multi-offer AI analysis. Drop in competing offer PDFs and get them ranked by probability of close — price, financing, contingencies, escalations, and close timeline extracted automatically — with a shareable seller one-pager.
• Team KPIs and DISC coaching. Per-agent showing volume, reply rates, and disclosure compliance benchmarked against regional averages, plus DISC profiles for coaching.

In other words: most of our customers use ShowSmartly with ShowingTime, BrokerBay, or Aligned Showings, not instead of them. The scheduler organizes the showings; ShowSmartly handles the replies, the compliance paper trail, and the multi-offer analysis that follows. Learn more about AI for realtors.

Strengths: Works alongside any showing platform; unlimited usage at a flat seat price; CASA Tier 2 verified; native Follow Up Boss sync.

Limitations: Not a scheduler — no showing calendar, lockbox integration, or appointment center. Built for listing agents and teams; rental-focused operators are better served by ShowMojo or Tenant Turner.

Pricing: $10/agent/month (or $8.33/agent/month billed annually), every feature included, with a 3-month free trial and no credit card required. See ShowSmartly pricing.

How to choose the right ShowingTime alternative

Start with one question: is the scheduler actually your problem?

• Your MLS decides for you. If your market has adopted Aligned Showings or BrokerBay, your "choice" is mostly made — learn the platform your listings will live on.
• You manage rentals. ShowMojo (larger portfolios, deeper automation) or Tenant Turner (simpler, cheaper) — ShowingTime was never built for leasing anyway.
• You're on SentriLock hardware. SentriKey's free Basic tier is the obvious first stop.
• Scheduling works fine, but you're drowning in replies, disclosures, and offer review. Keep your scheduler and add an automation layer like ShowSmartly on top.

For most listing agents, the realistic outcome in 2026 is a stack, not a single tool: the showing platform your MLS dictates, plus whatever automation removes the manual work around it.

FAQ

What is the best alternative to ShowingTime?

It depends on your market and role. BrokerBay is the strongest like-for-like replacement where it's available, Aligned Showings is best if your MLS participates and data ownership matters to you, and ShowMojo or Tenant Turner are better for rentals. If scheduling isn't your bottleneck, an automation layer like ShowSmartly may deliver more time savings than switching schedulers.

Is ShowingTime free for agents?

In most markets, core ShowingTime scheduling is bundled with your MLS subscription at no extra cost. The Appointment Center (live call answering) is a paid upgrade.

Why are agents leaving ShowingTime?

The most common reasons: discomfort with Zillow's ownership of showing data since the 2021 acquisition, MLSs switching to alternatives like Aligned Showings or BrokerBay, and a desire for more modern interfaces and automation.

Can I use ShowSmartly and ShowingTime together?

Yes — that's the typical setup. ShowingTime (or BrokerBay/Aligned Showings) handles scheduling, while ShowSmartly automatically replies to showing notifications from your own inbox, attaches NAR-compliant commission disclosures, and analyzes the offers that come in.

Do any ShowingTime alternatives handle rental self-showings?

Yes. ShowMojo and Tenant Turner both specialize in rental self-showings with smart lock and lockbox integrations, prospect pre-screening, and automated scheduling.

Bottom line

ShowingTime is no longer the only serious option — but the right move depends on which problem you're solving. If your MLS has adopted BrokerBay or Aligned Showings, embrace it. If you run rentals, go purpose-built. And if your scheduler is fine but your evenings still disappear into showing replies, disclosures, and offer spreadsheets, that's the gap ShowSmartly was built for.

Try every ShowSmartly feature free for 3 months — no credit card required. Connect your inbox and your first NAR-compliant auto-reply typically goes out within 90 minutes. Start your free trial

ShowingTime® is a registered trademark of ShowingTime, a Zillow Group company. BrokerBay, Aligned Showings, SentriLock®, SentriKey®, Supra, Showingly, ShowMojo, Tenant Turner, and all other product names are trademarks of their respective owners. ShowSmartly is not affiliated with, sponsored by, or endorsed by any of these companies. Feature and pricing information is based on publicly available sources as of June 2026 and is provided for general comparison purposes only.